Monday, February 8, 2016

Advertising, Marketing & Communications Project Management

PROFESSIONAL SUMMARY

As a career advertising professional, I have developed a vast array of skill sets. Because of this I can successfully function as an account manager, production manager, or studio manager. Over my career I have acquired industry knowledge in Tourism & Hospitality, Healthcare, Environmental Issues, Food and Beverage, Real Estate, and Higher Education.

PROFESSIONAL SKILLS
  • Excellent writing and communication skills, with solid understanding of the AP Style Guide.
  • Well versed in both new and traditional media outlets, with experience in social media
  • management.
  • Ability to anticipate and troubleshoot situations, and develop timely and cost-effective
  • solutions.
  • Able to effectively manage creative staff and freelance talent while maintaining a pleasant
  • work environment.
  • Ability to prioritize and manage multiple projects while ensuring creative integrity, compliance
  • and budget adherence.
  • Marketing strategy, planning, research and tactics
  • Media planning, buying and tracking
  • Market and demographic profiling
  • Brand integrity management
  • Excellent proofreading skills
  • Experience in special event budgeting, planning and logistics
  • Experienced in Account Management

PRODUCTION SKILLS
  • Proficient in Mac computer systems and Adobe Creative Suite, including InDesign and Photoshop.
  • Proficient in PC computer systems and Microsoft Office, including Excel and PowerPoint.
  • Video Production (commercial, web, long format) - Planning, budgeting, shot lists and scheduling, shoot logistics including locations, kraft, wardrobe, talent and equipment, and Quality Assurance
  • Commercial and Fine Art Printing, Bindery and Finishing - Print planning, specification, QualityAssurance, bindery techniques, premium finishing (die-cutting, foils, special coatings)
  • Trade show exhibits and graphics; signage and way finding systems
Video Production Portfolio
Planning, budgeting, shot lists and schedules; shoot logistics including locations, kraft, wardrobe, talent, equipment; QA



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